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Te Waka Business Sentiment Survey - September 2020

The survey of 589 Waikato business owners and managers has found that while overall economic sentiment is pessimistic, Waikato businesses are more optimistic about Waikato and sector performance than they are about the New Zealand economy as a whole.

This optimism is demonstrated by businesses signalling they are actively recruiting new staff, despite an environment of skill shortages and overall sales sitting below 2019 levels.  Businesses’ lack of planning for future scenarios, however, is of concern.

Survey results - Districts


Here at Te Waka, we are wanting to understand the sentiment of Waikato businesses in the current environment.

We want to understand the sentiment of Waikato businesses in the current environment. This will help us to develop support programmes and services that our business community may require to survive, revive and grow.

To do this, we would love it if you could take part and provide your valuable business insights.

Your responses are confidential and the results of this survey will only be used at a grouped level.

Please note that we are collaborating with our other Waikato partnership agencies to reach as many Waikato businesses as possible so you may receive an invite to join this survey more than once.